"As the train came out of
the tunnel, I noticed flowers along the tracks. The
graceful Tohoku Mountains that I knew so well were
stretched out before me. I took a sip of beer, turned to
look at you and realized this moment would be something to
remember."
If you ever find yourself holding a baby-blue beer can
delicately etched with those words, you’re: a) going crazy
or b) in Japan.
Beer is not macho in Japan. In the land of sake and
sushimi, it’s hard to figure out what macho is. In fact,
it’s hard to figure many things in Japan.
Take Tokyo, for instance: a modern city of 12 million
people, none of whom have addresses that actually indicate
where they live.
You’ll get lost -- even the cab drivers do -- but you
couldn't get mugged if you taped your money to your
forehead and laid down for a nap in a dark alley. Bicycles
lean against streetlamps, unlocked and perfectly safe. When
it rains, shop owners loan umbrellas to unprepared
passersby. And the one sound you won't hear in the jangling
tumult of Tokyo’s streets is a police siren.
In nearby Osaka, a village of six million, the main
Shinjuku subway station sees equivalent to the entire
population of Idaho pass through its turnstiles daily.
During rush hour, conductors must shove commuters further
into tightly packed cars so that the automatic doors can
close. You'd expect conflict and chaos, but Shinjuku
station is clean and somehow quiet-seeming, even when
there's not enough room on the subway car to scratch your
head in amazement.
Yes, there's a lot not to understand about Japan.
Even the beer. Especially the beer.
A deceivingly varied display greets beer shoppers at local
liquor and department stores: seasonal beers, lagers,
“draft” beers, and “dry” beers. But to American taste buds
accustomed to the dramatic variations between say, a porter
and an India pale, they all taste like each other -- and
Budweiser. The characteristic Japanese beer, no matter what
the label promises, has light color and body, a head that
melts away so fast you might think you imagined it, and a
crisp, unassuming taste.
But the American beer drinker willing to pay Guinness
prices for a Budweiser taste can find enjoyable surprises
in Japan.
One entertaining beer activity is label reading. Much of
the text will be kanji, Chinese-derived ideographic
characters. The average literate Japanese knows more than
four thousand kanji symbols, each representing a word or
idea. You probably don't know any but no matter: There's
usually some English on Japanese beer cans, because English
is "cool” and therefor good advertising.
For instance, Asahi Z’s label features an English caption
that sounds like it was borrowed from a box of children's
breakfast cereal. It touts the contents as "The new beer to
make mealtimes fun."
One Sapporo regional offering says, "Blessed with the same
crisp climate that characterizes so many other great beer
brewing regions, Hokkaido has all the natural goodness you
deserve. That good Hokkaido taste."
The inscription seems to imply that the island of Hokkaido
produces beer ingredients like malt and hops. It doesn’t.
Japan’s wet climate is not suited to these crops. Brewers
import all but a token, government-mandated percentage of
their hops from Germany, Czechoslovakia and America. The
bulk of their malting barley comes from Europe, Canada,
Australia and New Zealand.
Another entertaining beer activity is purchasing a cold
frosty one from a vending machine. Stationed at street
corners and train stations, these machines dispense cans
ranging in size from 135 milliliters (about 4 oz) to 2
liters (half a gallon). Your first vending machine beer
tastes surprising simply because habit tells you it should
be a soft drink.
One interesting beer activity you won't have is watching
passersby guzzle those huge vending machine brews. One day
as I waited for a train, sipping a Peccary Sweat (picture
Gatorade with an attitude) and munching a deep fried thing
with small rubbery things inside, a helpful, apologetic man
explained: in Japan, it's rude to eat or drink in public.
Also interesting are strange beer combinations like half
and halves and beer cocktails. A half and half is a
Japanese black and tan in a can. All the national brewers
make one. Don't expect a flavor surprise, though. The half
and halves I tried uniformly exhibited a faint roasted
flavor, deceptively dark color but very light body, topped
with that by now familiar disappearing head. They tasted
like what they were: thinned versions of already
mild-mannered Japanese black beers.
Beer cocktails, however, are surprising. Popular
combinations include beer with lemon and beer with ginger.
The beer taste is masked by the sharp fruitiness of the
other ingredients, so the flavor is that of a strange but
pleasant soft drink.
These efforts to tone down or mask the taste of beer make
it tempting to guess that Japanese don’t much like beer.
Not true. Although the history of beer in Japan is only a
century old, the beverage is everywhere in this island
country. Beer is second in favor only to the ubiquitous
sake. But like other concepts the Japanese have imported,
beer has been Japanized.
This guarantees that, while buying a can of beer from a
vending machine is fun, visiting a Japanese drinking
establishment is a wonderful and exotic experience.
The two classic Japanese beer drinking establishments are
summer beer halls, and izakaya or drinking houses.
Beer halls are summer enterprises that bloom upon
department store roofs like hoppy flowers. The concept of
the beer hall dates back, according to one Asahi Brewing
Company representative, to the days when preserving the
then mostly unpasteurized "draft" beers into winter was
problematic. Beer was therefor a summer drink. Space in
this small island nation being a high-priced commodity,
beer halls had to appear and disappear with the seasons.
Izakaya are Japanese pubs, working stiffs’ beer joints.
Izakaya serve a full menu of Japanese style food to
complement their beer and sake.
Beer variety is not the spice of life at an izakaya -- the
one I went to served only Asahi Draft. The food, however,
was fascinating. The bar curved around the grill man’s
area, making his raised platform the focus of attention,
like the deejay at a disco. In front of him were displayed
an arc of raw seafood tidbits, for customers who wanted to
ascertain their freshness.
As I sipped my draft, I watched him perform: with a long
hook he’d harpoon a bit of raw fish and, in one smooth
motion, drape it across his grill where it would instantly
begin to pop and sizzle with the other bits a customer had
ordered. Moments later he had arranged the lightly cooked
tidbits on a small plate and, laying the plate on a wooden
paddle, shuttled it to the customer by means of the
paddle's ten foot long pole.
Among the more intimidating options on the menu were
atsuage (fried tofu), ikakushiyaki (squid shish-kabob) and
tarako (cod ovaries).
In Japan, food and beer go together. In fact, if you go to
a bar that doesn’t serve meals, you’ll be served a chaamu
(literally, charm), a tidbit to go with your beer. You
can’t refuse it and you must pay for it, so you might as
well enjoy it. A chaamu I saw regularly consisted of
oysters and mushrooms sautéed in soy sauce.
Perhaps the unfailingly mild-mannered nature of Japanese
beer is not hard to understand at all. If a Japanese person
is loud or flamboyant, he disturbs the all-important
harmony of the group; if beer is, it overwhelms the
delicate flavors of food.
Of course, I’m not Japanese. Once or twice during my visit,
while eating shushimi or udon (noodles), I wished for a
hoppy brown ale or a spicy Belgian white, delicate flavors
be damned. Such things are available -- at a price. In
cosmopolitan Tokyo everything is available, from Toblerone
to Chef Boy-ar-dee to Guinness. But the only way to get
ripped off in Japan is to buy imported luxuries, and a few
brushes with Japanized versions of calzone, doughnuts and
hot dogs taught me that if you want to have fun in Japan,
you eat -- and drink -- Japanese.
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